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Chennai, Tamil Nadu. Open to full-time roles from June

Write to Meera

Meera Iyer

Portfolio2019 to 2026ourdigitalplatform.com/meera-iyer

  • Launch plan for a regional snack brand
  • Churn analysis for a subscription app
  • Pricing study for a campus cafe
  • Social content audit
  • Segmentation and targeting
  • Brand positioning
  • Campaign planning
  • Go-to-market
  • SQL basics
  • Excel and Power BI
  • Survey design
  • A/B test reading
  • Stakeholder presentations
  • Team coordination

Profile

MBA (Marketing) candidate focused on consumer insight and campaign analytics

Second-year MBA student with two years of sales experience before business school.

Meera Iyer, Chennai, Tamil Nadu

I turn survey and sales data into campaign decisions, and I like presenting them in plain language to people who do not live in spreadsheets. I am looking for an associate brand manager or marketing analyst role.

Features

  1. Go-to-marketNo. 012025

    Launch plan for a regional snack brand

    Positioning, pricing and a three-channel launch plan for a fictional snack brand entering a new state.

    Team lead of four. Presented to a faculty panel.

    Positioning

  2. AnalyticsNo. 022025

    Churn analysis for a subscription app

    Segmented six months of sample usage data and proposed three retention tests with success measures.

    Course project. Recommended a trial-extension test.

    Retention

  3. PricingNo. 032024

    Pricing study for a campus cafe

    Ran a short survey and a menu price test to find which items could carry a small increase.

    Pair project

    Survey

  4. ContentNo. 042024

    Social content audit

    Audited a year of posts for a local brand and grouped them by theme, format and response.

    Solo project

    Audit

Dispatches

  1. May to July 2025

    Summer intern, marketing

    A mid-size beverage company

    • Analysed regional sales trends and drafted a retailer promotion proposal.
    • Built a weekly dashboard that the brand team used in review meetings.

  2. 2022 to 2024

    Sales executive

    A consumer goods distributor, Chennai

    • Managed retail accounts across two districts and tracked outlet-level sell-through weekly.
    • Raised repeat orders by fixing stock-outs found in the weekly review.

Education

  • MBA, Marketing

    Business school, Chennai, 2024 to 2026

    Electives in consumer behaviour, marketing analytics and pricing.

  • BCom

    Arts and science college, Chennai, 2019 to 2022

Certifications

  • Digital marketing fundamentals

    Online learning platform, 2024

  • Power BI for analysts

    Online learning platform, 2025

  • Market research methods

    Business school workshop, 2025