MBA (Marketing) candidate focused on consumer insight and campaign analytics
Open to full-time roles from June
Info
Second-year MBA student with two years of sales experience before business school. I turn survey and sales data into campaign decisions, and I like presenting them in plain language to people who do not live in spreadsheets. I am looking for an associate brand manager or marketing analyst role.
- Location
- Chennai, Tamil Nadu
- Education
- MBA, Marketing
- Contact
- meera.iyer@example.com
Work selection(04)
Positioning, pricing and a three-channel launch plan for a fictional snack brand entering a new state.
- Role
- Team lead of four
- Outcome
- Presented to a faculty panel.
- Tags
- Go-to-market, Positioning
Segmented six months of sample usage data and proposed three retention tests with success measures.
- Role
- Course project
- Outcome
- Recommended a trial-extension test.
- Tags
- Analytics, Retention
Ran a short survey and a menu price test to find which items could carry a small increase.
- Role
- Pair project
- Tags
- Pricing, Survey
Audited a year of posts for a local brand and grouped them by theme, format and response.
- Role
- Solo project
- Tags
- Content, Audit
Experience
- May to July 2025
Summer intern, marketing
A mid-size beverage company
- Analysed regional sales trends and drafted a retailer promotion proposal.
- Built a weekly dashboard that the brand team used in review meetings.
- 2022 to 2024
Sales executive
A consumer goods distributor, Chennai
- Managed retail accounts across two districts and tracked outlet-level sell-through weekly.
- Raised repeat orders by fixing stock-outs found in the weekly review.
Skills
Marketing
- Segmentation and targeting
- Brand positioning
- Campaign planning
- Go-to-market
Analytics
- SQL basics
- Excel and Power BI
- Survey design
- A/B test reading
Working style
- Stakeholder presentations
- Team coordination
Education
MBA, Marketing
Business school, Chennai
2024 to 2026
Electives in consumer behaviour, marketing analytics and pricing.
BCom
Arts and science college, Chennai
2019 to 2022
Certifications
Digital marketing fundamentals
Online learning platform
2024
Power BI for analysts
Online learning platform
2025
Market research methods
Business school workshop
2025