About
Second-year MBA student with two years of sales experience before business school. I turn survey and sales data into campaign decisions, and I like presenting them in plain language to people who do not live in spreadsheets. I am looking for an associate brand manager or marketing analyst role.
Episodes
Episode 012025
Launch plan for a regional snack brand
Positioning, pricing and a three-channel launch plan for a fictional snack brand entering a new state.
Team lead of four. Presented to a faculty panel.
- Go-to-market
- Positioning
Episode 022025
Churn analysis for a subscription app
Segmented six months of sample usage data and proposed three retention tests with success measures.
Course project. Recommended a trial-extension test.
- Analytics
- Retention
Episode 032024
Pricing study for a campus cafe
Ran a short survey and a menu price test to find which items could carry a small increase.
Pair project
- Pricing
- Survey
Episode 042024
Social content audit
Audited a year of posts for a local brand and grouped them by theme, format and response.
Solo project
- Content
- Audit
Experience
May to July 2025
Summer intern, marketing
A mid-size beverage company
- Analysed regional sales trends and drafted a retailer promotion proposal.
- Built a weekly dashboard that the brand team used in review meetings.
2022 to 2024
Sales executive
A consumer goods distributor, Chennai
- Managed retail accounts across two districts and tracked outlet-level sell-through weekly.
- Raised repeat orders by fixing stock-outs found in the weekly review.
Skills
Marketing
- Segmentation and targeting
- Brand positioning
- Campaign planning
- Go-to-market
Analytics
- SQL basics
- Excel and Power BI
- Survey design
- A/B test reading
Working style
- Stakeholder presentations
- Team coordination
Education
MBA, Marketing
Business school, Chennai, 2024 to 2026
Electives in consumer behaviour, marketing analytics and pricing.
BCom
Arts and science college, Chennai, 2019 to 2022
Certifications
Digital marketing fundamentals
Online learning platform, 2024
Power BI for analysts
Online learning platform, 2025
Market research methods
Business school workshop, 2025